Meet the Founders

Our Founders

Praveen Ghanta Founder + CEO Praveen Ghanta is responsible for the HiddenLevers engine and product development. Praveen has a deep background in financial technology, having built credit derivatives trading and risk management systems at Deutsche Bank. Previously, he founded and led SmartWorkGroups, an online collaboration startup, until its acquisition by Intralinks (NYSE:IL) in July 2000. Praveen is the author of truecostblog.com, which looks at economics and government policy through the lens of cost-benefit analysis, and also serves on the Board of Councilors for the Carter Center. He is a graduate of the Massachusetts Institute of Technology with Bachelor’s degrees in computer science and economics, and a Master’s degree in computer science.
Raj Udeshi Founder Raj Udeshi is responsible for business development. Raj has a background in Emerging Markets sales and trading, at Bank of America Securities, GFI Group, and Enlace S.A. On the Street, Raj dealt in interest rate swaps, credit risk derivatives, inflation-linked bond swaps, and FX options for the G7 and Latin America. Raj was previously a member of Xolia, a fin-tech startup whose decision-making technology helped users choose the right online broker, life insurance policy, and credit card for their needs (acquired by GetSmart.com in 2001). Prior to HiddenLevers, Raj was Head of Business Development for Social Amp, a social media analytics startup and Facebook Preferred Developer (acquired by Merkle Inc. in 2012). He is a graduate of Northwestern University and the Pepperdine School of Law.

Our headquarters is in Atlanta, and our team is 100% based in the USA