Meet The Team
We’re a team of analysts, coders, creatives, and researchers passionate about creating a platform to serve those in the wealth management space. We share the vision and dedication to provide our users with next-level technology to grow their business.
Meet the 24 amazing people behind HiddenLevers. And if you’re ever in Atlanta, stop by and say hi!
Praveen Ghanta Founder + CEO Praveen Ghanta is responsible for the HiddenLevers engine and product development. Praveen has a deep background in financial technology, having built credit derivatives trading and risk management systems at Deutsche Bank. Previously, he founded and led SmartWorkGroups, an online collaboration startup, until its acquisition by Intralinks (NYSE:IL) in July 2000. Praveen is the author of truecostblog.com, which looks at economics and government policy through the lens of cost-benefit analysis, and also serves on the Board of Councilors for the Carter Center. He is a graduate of the Massachusetts Institute of Technology with Bachelor’s degrees in computer science and economics, and a Master’s degree in computer science.
Raj Udeshi Founder Raj Udeshi is responsible for business development. Raj has a background in Emerging Markets sales and trading, at Bank of America Securities, GFI Group, and Enlace S.A. On the Street, Raj dealt in interest rate swaps, credit risk derivatives, inflation-linked bond swaps, and FX options for the G7 and Latin America. Raj was previously a member of Xolia, a fin-tech startup whose decision-making technology helped users choose the right online broker, life insurance policy, and credit card for their needs (acquired by GetSmart.com in 2001). Prior to HiddenLevers, Raj was Head of Business Development for Social Amp, a social media analytics startup and Facebook Preferred Developer (acquired by Merkle Inc. in 2012). He is a graduate of Northwestern University and the Pepperdine School of Law.
David Bedell CTO Dave Bedell really is the Middleman, as he's in the middle of the fray as HiddenLevers' development team lead. He keeps things moving between core application development, devops, code reviews, and the occasional wacky product improvement idea. Dave has written code in everything from Common Lisp to C, but manages just fine these days with new-fangled frameworks like Vue. Dave's claims to fame include hanging with Linus Torvalds back when Linux was a garage band, and these days playing bass with a real Latin jazz garage band in the Bronx.
Joonas Niiholm Enterprise Minister Joonas is currently focused on product management for enterprise engagements. He brings to life complex fintech functionality, serving as the bridge between clients and developers. Joonas has a bachelor’s degree in economics and public relations from Syracuse University. Prior to HiddenLevers, Joonas worked at the Ministry of Economic Affairs in Estonia researching how to grow the startup environment there. Outside the office Joonas is a recreational pianist, philanthropist, and usually makes it to the gym.
Brian Rittenhouse Frontendman Brian is HiddenLevers' Front-end/UI Developer. He spent 6 years with the US Army in a Military Intelligence role, studying graphic design and web development in his free time. After his time in the Army, Brian held positions as a Creative Director and UI/UX Designer while he continued to transition into his role as a Front-end Developer.
Jeff Baker Businessman Jeff assists the HiddenLevers team in sales and business development. Jeff leverages his prior experience as an investment analyst to support product development as well as developing new business relationships. Prior to working at HiddenLevers, Jeff held investment analyst positions with UBS and Raymond James. Jeff is a graduate of Northwestern University with a Bachelors degree in economics.
Dhwani Patel Code Ninja Dhwani is a Full-Stack Developer at HiddenLevers and is responsible for developing and maintaining the company's front-end, application, and database software. Besides development, she enjoys teaching kids. She is a graduate of Dharmsinh Desai University with a Bachelor’s degree in computer science.
Terrell Cheaves Frontendman #2 Terrell Cheaves is a front end application developer at HiddenLevers and is responsible for developing and maintaining the company's user experience and user interface design. Terrell has over 10 years of development experience in digital advertising, cloud, telecom, and financial industries. He is a graduate of Florida State University with a bachelor’s degree in interactive media and a master’s degree in information technology.
Audrey Satre Operations Superhero Audrey assists the team in project management and customer relations. When she's not aiding the product dev team in the release of new features, she uses her prior experience in marketing to build and maintain positive relationships with HiddenLevers users. She has made it her goal to ensure that users are utilizing HiddenLevers to its fullest potential and are consistently aware of how the latest updates and newest features can be used in their client workflow. Audrey is a graduate of Emory University, with a degree from the Goizueta Business School in Marketing and ISOM.
Clark Jeffries Finance Bro Clark is a recent graduate of the Terry College of Business at the University of Georgia where he studied Finance and traded options. He assists with business development, customer support, and marketing. Clark spends his time off by hanging out with his dog, playing basketball, watching UGA football, and funneling his salary into speculative bubbles. Currently, Clark is preparing HiddenLevers for the release of the HLCoin, which will revolutionize how the world pays for investment advisory services and transactions. Contact Clark to invest.
Andrew Miller Platform Sherpa Andrew came to HiddenLevers from the renowned RIA Krilogy Financial, and was previously at Stifel. Over eight years in financial services, he has organically built a resume that fintech dreams are made of – developing innovative solutions for data management, process optimization between PMs and advisors, and exceptional problem solving for user workflows. After a long time beta testing and implementing new technologies at a large RIA, he decided to leap into fintech, at the firm that actually listened to his feedback. Now he concentrates on grooming the HiddenLevers dev pipeline, wireframing new functionality, and managing the aggressive release schedule. Andrew is a graduate of Saint Louis University, with a degree in Economics.
Yesenia Malone Full Stack Diva Yesenia - Yessie is a full stack developer who keeps HiddenLevers running smoothly. As a bartender in a previous life Yessie knows how to have a good time - she makes the best mojitos and is the head of the party planning committee . A modern renaissance woman, Yessie’s interests range from the fine arts to creating the perfect mud pie. On her off-time, Yessie changes the world by tutoring aspiring devs to achieve their dreams. When she is not caring for her eight adult children (the Atlanta HL team), she is a loving mother of two at home.
Sadiq Keshwani Striker Sadiq is part of the Project Management and Business Development team at HiddenLevers. Born in Pakistan, he moved to England for highschool and made his way to New York where he attended The King's College. Sadiq has a B.S in Finance and previously worked at UBS and charity: water. Sadiq follows/plays football (the British kind) and is a Manchester United fan.
Caleb Schenck Glue Guy As the HiddenLevers Glue Guy, Caleb has his hands on a little bit of everything here at the office. From marketing and customer support to operations and finance, Caleb helps keep the HiddenLevers ship sailing smoothly. After studying economics at Purdue University, he was eager to ditch the dreary Indiana winters for Atlanta sunshine, and spent this last summer learning to wakeboard and waterski.
Carlos Rodriguez Disrupticon Carlos is a full stack developer who leverages his background in finance to create awesome new products on the HiddenLevers team. He graduated from Georgia State University and started his career with the Debt Capital Markets group at SunTrust Robinson Humphrey. His hunger to disrupt the financial services industry, along with his problem-solving attitude is what attracted him to HiddenLevers. Outside of work Carlos never misses a chance to leave the city and spend some time outside running, hiking, or camping.
Celine Zhang Foreign Celebrity Celine, or "Singing Celine," contributes to various roles at HL including product management, enterprise client success, and finance. She is a graduate of Emory University with dual concentrations in Economics and International Relations. In addition to HiddenLevers, her adorable cats are her life motivations. During her down time, Celine attends music rehearsals for her gamelan ensemble, explores different food options, and travels here and there so don’t be surprised if you don’t catch her in Atlanta on weekends.
Ashleigh Nails Gospel Choir Leader Ashleigh helps operate the HiddenLevers messaging machine and spread the gospel of client facing risk tech. Through social media, digital campaigns, and conference programming, she gets fintech seekers to the front door of HiddenLevers. Refusing to live in some marketing silo, Ashleigh takes support calls herself just to make sure the customer experience is enjoyable. Miss Nails is a graduate of Troy University with a Bachelors in Marketing and of Purdue University with a Masters in Communication.
Melanie McCall Cool Kid Melanie is our UI designer that also codes with our development team to create pleasant user experiences for our clients. When she's not coming up with cool ideas to improve our products, she's either dancing, teaching yoga, playing video games, or digging for crystals for her crystal shop.
Subee Consoliver Mellow Yellow Looking for a change from her corporate lifestyle, Subee was ready to jump into the fintech flow. From graphic design and website management to marketing support and internal systems research she has her hands on it all (including dismantling and rebuilding coffee machines!). In her spare time she enjoys painting, building keyboards, and her early claim to fame was performing on her violin in Carnegie Hall. Before her time at HiddenLevers she worked at Vermeer Corp. Subee is currently studying for her SIE.
Darby Garren Bird Watcher At HiddenLevers, Darby focuses on client support and assisting the sales team with account management. After a few years at an RIA firm, she is excited to be exploring the tech side of finance. When she is not hanging with her pup, Biscuit, Darby loves to travel, cook, and attempt to keep her Duolingo account active. ¡Dedos cruzados!
Jonathon McAdow Groove Setter Jonathon brings 15 years of experience supporting advisors and clients in comprehensive financial planning and investment management to Hidden Levers. With a background in sales, compliance, client success, and operations in both Broker-Dealer and RIA environments, he is deeply familiar with financial advisors’ needs. When not working, Jonathon enjoys playing the drums, building things, cooking and spending time outdoors with his wife and kids and their two dogs.
Jason Frank Mockup Master Jason heads the Asset Manager Platform at HiddenLevers, working in concert with everyone internally and externally to innovate, improve and exceed expectations. Prior to HiddenLevers, Jason spent 16 years as a high-touch and program equity trader for Van Kampen, Morgan Stanley and Invesco and is able to parlay that experience in the asset management industry into uniquely viable solutions for our users. His spare time is graciously monopolized by family, friends, nature and a predilection for learning. Jason is a graduate of Iowa State University with a Bachelors degree in Finance.
Mark Sellecchia Sales Rockstar As a sales rockstar at HiddenLevers, Mark loves serving up demos with a smile and is always looking for new ways to serve potential clients. On the weekends you can find Mark spending time with his daughter, playing basketball, and catching up on the newest shows on Netflix. Prior to his time with HiddenLevers, he worked on the sales team for AthenaHealth, a medical software company. Mark graduated from Georgia State University with a Bachelors in Marketing.
Steve Zuschin Businessman Steve Zuschin has been a key member of the HiddenLevers team, leading RIA sales and contributing to business development, operations, and marketing. He has a deep background in financial services, having worked in a number of roles at Northwestern Mutual. Mr. Zuschin is a graduate of California State University – Chico with a Bachelor's degree in finance. He is also a member of the Screen Actors Guild for his work in a groundbreaking commercial involving the sale of his beard.
Richard Owen Managing Director, Canada Richard is responsible for business development and enterprise sales for the Canada market. He brings tons of enterprise deal management, sales and business development expertise to the table, and previously served at Croesus and TD Wealth. After a 20 year tour working with Canadian global banks, asset managers and wealth management firms, he is giving everything he’s got to build HiddenLevers in the Canadian market. Outside work, he takes his kids on long road trips in the United States, to remind them that the grass is not greener. Richard holds an MBA from York University.
David Ristau Everythingman As Everythingman #2, David works in multiple areas from business development to relationship management and enterprise engagements. David is able to use prior experience in the fintech space to create product ideas, develop new business relationships, and support client needs. Prior to HiddenLevers, David ran two financial technology startups in options trading and RIA back-office technology. David is a graduate of Lake Forest College with a Bachelors degree in Philosophy.
Herman Owens The Creative Engineer Herman is a Frontend Engineer at HiddenLevers and focuses on bringing new ideas to fruition. Herman has over 15 years of experience with various coding languages and graphic design, starting off as a self-taught developer with small projects to his current role as a professional engineer with a bachelor’s degree working with one of the top financial planning institutions in Atlanta, GA to bring their ideas to light. Outside of the day to day work life, Herman still finds time to mentor aspiring developers and train the youth for leadership (from middle school to college level). Herman finds time to relax by cooking, playing video games, traveling, exploring the outdoors and taking pictures of all the above. He even finds time to catch a Pokémon or three, because “You gotta catch ‘em all”.
Alyssia Maluda Lead Whisperer Alyssia contributes in a variety of front office roles. From manning the lead intake to threatening dead beats with cancellation, Alyssia can deliver a message and get it done. She previously reviewed contracts and client agreements in the back office of a sports law firm. Now, her client-facing talents have space to flourish. Alyssia is a graduate of the University of Michigan, with a BA in Political Science + International Studies.