The HiddenLevers Team

Praveen Ghanta Cofounderman Praveen Ghanta is responsible for the HiddenLevers engine and product development. Praveen has a deep background in financial technology, having built credit derivatives trading and risk management systems at Deutsche Bank. Previously, he founded and led SmartWorkGroups, an online collaboration startup, until its acquisition by Intralinks (NYSE:IL) in July 2000. Praveen is also the author of a SeekingAlpha certified blog called TrueCost, which looks at economics and government policy through the lens of cost-benefit analysis. He is a graduate of the Massachusetts Institute of Technology with Bachelor’s degrees in computer science and economics, and a Master’s degree in computer science.
Raj Udeshi Cofounderman Raj Udeshi is responsible for business development. Raj has a background in Emerging Markets sales and trading, at Bank of America Securities, GFI Group, and Enlace S.A (boutique LatAm inter-bank broker). On the Street, Raj dealt in interest rate swaps, credit risk derivatives, inflation-linked bond swaps, and FX options for the G7 and Latin America. Raj was previously a member of Xolia, a fin-tech startup whose decision-making technology helped users choose the right online broker, life insurance policy, and credit card for their needs (Xolia acquired by GetSmart.com in 2001). Prior to HiddenLevers, Raj was Head of Business Development for Social Amp, a social media analytics startup and Facebook Preferred Developer (Social Amp acquired by Merkle Inc. in 2012) . He is a graduate of Northwestern University and the Pepperdine School of Law.
Steve Zuschin Businessman Steve Zuschin is a key member of the HiddenLevers team, leading RIA sales and contributing to business development, operations, and marketing. He has a deep background in financial services, having worked in a number of roles at Northwestern Mutual. Mr. Zuschin is a graduate of California State University – Chico with a Bachelor's degree in finance. He is also a member of the Screen Actors Guild for his work in a groundbreaking commercial involving the sale of his beard.
Joonas Niiholm Enterpriseman Joonas Niiholm is responsible for economic research and software adoption at HiddenLevers. Joonas uses his experience spent as a financial advisor to shape HiddenLevers for advisors. His previous role as economic researcher at the Ministry of Economic Affairs in Estonia allows him to contribute research to HiddenLevers economic scenarios. He is a graduate of Syracuse University with bachelor’s degrees in public relations and economics.
Suhail Ali Backendman Suhail Ali leads system integration and public API development at HiddenLevers. Suhail has over 15 years of experience in Technical Consulting in the financial services, telecom, insurance and credit card processing industries. Prior to HiddenLevers, Suhail was director of product development at Axela Technologies. He is a graduate of Northern Illinois University with bachelor’s degrees in computer science.
David Bedell Middleman As Middleman, Dave is responsible for taking Brian's work and handing it to Suhail. He wonders what might happen in a world where people can communicate directly via computer (or smart-phone!?), eliminating the need for Middlemen like himself. For now he feels secure in his job.
Brian Rittenhouse Frontendman Brian is HiddenLevers' Front-end/UI Developer. He spent 6 years with the US Army in a Military Intelligence role, studying graphic design and web development in his free time. After his time in the Army, Brian held positions as a Creative Director and UI/UX Designer while he continued to transition into his role as a Front-end Developer.
Jeff Baker Everythingman Jeff assists the HiddenLevers team in sales and business development. Jeff leverages his prior experience as an investment analyst to support product development as well as developing new business relationships. Prior to working at HiddenLevers, Jeff held investment analyst positions with UBS and Raymond James. Jeff is a graduate of Northwestern University with a Bachelors degree in economics.
David Ristau Everythingman #2 As Everythingman #2, David works in multiple areas from business development to relationship management and enterprise engagements. David is able to use prior experience in the fintech space to create product ideas, develop new business relationships, and support client needs. Prior to HiddenLevers, David ran two financial technology startups in options trading and RIA back-office technology. David is a graduate of Lake Forest College with a Bachelors degree in Philosophy.
Dhwani Patel Code Ninja Dhwani is a Full-Stack Developer at HiddenLevers and is responsible for developing and maintaining the company's front-end, application, and database software. Besides development, she enjoys teaching kids. She is a graduate of Dharmsinh Desai University with a Bachelor’s degree in computer science.